Craig Shparago

These vertical videos and posts for Guaranteed Rate, the #2 retail mortgage company in America, have been featured on TikTok, Instagram, YouTube, Facebook and other social platforms. Also included is work for our philanthropic partner, veterans group Team Red, White & Blue.

In the face of arts programs being erased from U.S. schools in favor of STEM, this campaign was designed to persuade parents that studying the arts can help students in every facet of their education. Beloved among high school music classes (and reposted by Itzhak Perlman), "Brahms' Breakfast" spawned YouTube parodies, GIFs and has recently found new life on TikTok.

As CD/Writer, I helped craft a humorous new brand personality as Nexium 24HR cemented its position as the #1 frequent heartburn brand in America. This spot, “Consequences,” aired during the MLB World Series and Super Bowl pre-game.

Cannes Gold Lion Winner Using images from acclaimed photographer Lauren Greenfield, this print campaign was inspired by actual questions from beinggirl.com, a site created by P&G's Tampax and Always to help teen girls make sense of adolescence. In just four months, this campaign increased web traffic by an astounding 80%.

Partnering with the Chicagoland Chevy Dealers over the years, I’ve created award-winning content on tight budgets, having the good fortune to work with legendary athletes (Michael Jordan, Patrick Kane, Jonathan Toews) as well as real, every-day Chicagoans.

This campaign highlights the gentle digestibility of Kellogg's Rice Krispies in an irreverent and unexpected way.

As Creative Director on Tampax, I played an integral role in the successful launch of Tampax Radiant as well as the Effie-winning introductions of Tampax Compak and Tampax Pearl. The integrated campaign "Outsmart Mother Nature" infused a level of humor and irreverence not seen before in the category.

ThanksEverything Pie Social Activation

To encourage pecan usage beyond the traditional dessert category, we challenged legendary Brooklyn pie bakers Four & Twenty Blackbirds to create an eight-course Thanksgiving feast in one pecan pie. Predictably, the “Pecan ThanksEverything Pie” was as amazing as expected, with social posts and media drops garnering positive attention from outlets such as Thrillist, Real Simple, Rachael Ray Every Day and Good Housekeeping. A limited number of ThanksEverything Pies were even made available for purchase at the Four & Twenty Blackbirds shop to help support CHiPS, a local food shelter and soup kitchen.

This popular campaign humorously positioned Washington Mutual as a friendly, approachable alternative to the stuffy, out-of-touch, old-man banks we’re all familiar with.

To introduce the Norelco D-finer, this D&AD, One Show and ANDY-winning outdoor campaign pays homage to urban barbershop art.

Here are a couple of memorable spots I helped create for Conagra, including the Tin Man’s worst nightmare and a low-carb vending machine featuring nothing but meat.

As creative director on Secret, I oversaw both the brand work and Secret Mean Stinks, a popular and successful anti-bullying campaign for teen girls.