http://craig-shparago.squarespace.com/work-1
daily
1.0
2024-07-02
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Work
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Work
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Work
http://craig-shparago.squarespace.com/new-gallery-2
daily
0.75
2019-12-31
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Popsicle-Tarts Activation - PR
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Popsicle-Tarts Activation - PR
To help build relevance and increase usage occasions, this "Popsicle-Tarts" activation suggested a cool new way for teens to try Pop-Tarts.
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Popsicle-Tarts Activation - PR - Popsicle-Tarts Promotion
To help build awareness and increase usage occasions during the summer, we invited consumers to enjoy Pop-Tarts in a cool new way. The program involved unique packaging, DIY kits and even dry ice to keep everything nice and frozen. Media coverage included a Refinery29 taste-test, a Facebook Live event with Brit + Co and numerous posts and tweets from other outlets including PopSugar, Elle.com, Spoon University and Gurl.com, resulting in nearly 310 million impressions. Write here...
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Popsicle-Tarts Activation - PR
The program involved unique packaging, DIY kits and even dry ice to keep everything nice and frozen.
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Popsicle-Tarts Activation - PR
Garnering nearly 310 million impressions, earned media included a taste-test video on Refinery29 and a Brit + Co Facebook Live event plus posts/tweets from other outlets including PopSugar, Elle.com, Teen.com, Gurl.com and Spoon University.
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Popsicle-Tarts Activation - PR - Refinery29 Taste-Test
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Popsicle-Tarts Activation - PR - Brit + Co Facebook Live Event
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Popsicle-Tarts Activation - PR - Teen.com
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Popsicle-Tarts Activation - PR - Gurl.com
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Popsicle-Tarts Activation - PR - Bustle.com
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Popsicle-Tarts Activation - PR - Elle.com
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Popsicle-Tarts Activation - PR - @food.drunk
http://craig-shparago.squarespace.com/new-gallery-3
daily
0.75
2024-03-16
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http://craig-shparago.squarespace.com/cubs-etc
daily
0.75
2021-10-22
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Experiential
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Experiential - Wood Foundation – Wiffle for a Diffle Tournament
“Wiffle For a Diffle” was a star-studded charity Wiffle Ball tournament held at Wrigley Field. Proceeds from the event benefited the Wood Family Foundation, an advocate for Chicago area children, providing support through long-term relationships with kids and their communities. Celebrity participants included Bill Murray, Matthew Perry, George Wendt, Jenny McCarthy and their host, legendary Cubs pitcher Kerry Wood.
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Experiential - Wood Foundation – Wiffle for a Diffle Print
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Experiential - Wood Foundation – Wiffle for a Diffle Print
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Experiential - Wood Foundation – Wiffle for a Diffle Collateral
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Experiential - Wood Foundation – Wiffle For a Diffle Collateral
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Experiential - Wood Foundation – Wiffle for a Diffle Collateral
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Experiential - Rice Krispies – Treats4Toys Holiday Window
For this colorful brand activation, Kellogg’s partnered with Rice Krispies Treat-artist extraordinaire “Misterkrisp” to help raise funds for the U.S. Marine Corps’ Toys For Tots program. This interactive take on the classic Christmas window appeared in Manhattan during the height of the holiday shopping season.
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Experiential - Leo Burnett 78LB – 78th Anniversary Celebration
This in-house extravaganza celebrated the 78th Anniversary of Leo Burnett in style, spotlighting Chicago artists and pressing an actual vinyl 78 RPM record as a gift to all employees.
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daily
0.75
2013-10-22
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daily
0.75
2025-03-10