To help build relevance and increase usage occasions, this "Popsicle-Tarts" activation suggested a cool new way for teens to try Pop-Tarts.
The program involved unique packaging, DIY kits and even dry ice to keep everything nice and frozen.
Garnering nearly 310 million impressions, earned media included a taste-test video on Refinery29 and a Brit + Co Facebook Live event plus posts/tweets from other outlets including PopSugar, Elle.com, Teen.com, Gurl.com and Spoon University.
Refinery29 Taste-Test
Brit + Co Facebook Live Event
Teen.com
Gurl.com
Bustle.com
Elle.com
@food.drunk
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